OpenBet to enter Brazilian sports betting market with Play7.Bet partnership

Sports betting platform OpenBet has partnered with sportsbook Play7.Bet with plans to enter the Brazilian sports betting market.

As part of this agreement， Play7.Bet will utilise OpenBet’s product offering， as well as its betting engine and managed trading services; which are known for facilitating and controlling large volumes of bets across the world.

Furthermore， Play7.Bet will use OpenBet’s PAM technology to help assist its sportsbook by providing a range of verticals whilst offering other widgets such as AML and responsible gambling tools.

Jordan Levin， OpenBet CEO， said: “We are very excited to have signed a deal with Play7.Bet. Our sports-first approach to product – platform development is unique and with 25 years of success entering and developing regulated markets， OpenBet is in the perfect position to help partners like Play7 win in this market.

“From the very first days of the UK market through Greece， Australia and the US，Online Casino Games for Real Money it has always been clear that investing in and partnering with competent local companies with coherent and compelling plans， is a strong foundation for success in new markets. For this reason， we are pleased and honoured to have been selected to work with Play7 in Brazil.”

Moises Deiab， CEO at Play7.Bet said: “We are very proud and excited to be partnering with OpenBet. OpenBet is well known for having the most complete and scalable sports betting products and services in the world and their value to us will be critical.

"It was also crucial to us to be working with a company that has always demonstrated its commitment to responsible gaming， player protection， local investment and regulated markets. We have big plans for the market and OpenBet is at the heart of them.”