The Tribe

Tribe Desi Ethnic Marketing

Efficient.Ethnic.Marketing

The South Asian American community, according to the last census, is one of the more affluent population sub-groups, with high education levels and internet usage. Marketing to this demographic requires a deep understanding of the characterstics and nuances of the community. Enter Tribe Desi!

Tribe Desi and its partners provide a way to showcase pertinent products and services to this community through print, broadcast, electronic and social media.

The Tribe Desi Group, a division of Yuvis! Communications, has been providing pertinent information to the South Asian American community, which includes people with roots in India, Pakistan, Bangladesh, Sri Lanka and Nepal (also called ”desi”), for over eight years. In addition to a very active blog, over 19,000 active subscribers get an email newsletter twice a month.

We would be happy to work on a campaign plan across print, electronic, broadcast and social media based on your budget – please contact us with your requirements.

Jay Leno sued over Golden Temple jibe

  US comedian Jay Leno sued over Golden Temple jibe | Updated News. Leno’s joke “clearly exposes plaintiff, other Sikhs and their religion to hatred, contempt, ridicule and obloquy because it falsely portrays the holiest place in the Sikh religion as a vacation resort owned by a non-Sikh”, Mr Dhillon said in his petition. Earlier, …

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‘Angry Brides’ Takes on India’s Dowry Culture

  ‘Angry Brides’ Takes on India’s Dowry Culture – India Real Time – WSJ. “We wanted to raise awareness about the ills of dowry, a tradition that is still very closely related with marriage,” said Ram Bhamidi, head of online marketing at Shaadi.com, a popular website that helps individuals and their families find a suitable …

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How an Indian boy and an Indiana girl planned their multicultural wedding

  How an Indian boy and an Indiana girl planned their multicultural wedding. Wherever we could, we tried to highlight our backgrounds. Some choices were easy: there’d be Indian and “American” (as it was referred to) food; Indian sweets and shamrock cookies. My bridesmaids wore bangles and I wore earrings by an Indian designer. The …

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In Backing Romney, Haley Seen As Political Enigma

  In Backing Romney, Haley Seen As Political Enigma : NPR. “Maybe they don’t like her too much, but it’s because she stands up for what is right,” said Palin, the former Alaska governor, when she endorsed Haley. “She has that stiff spine, and she’s doing it for you, South Carolina.” Haley, the daughter of …

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