Efficient.Ethnic.Marketing
The South Asian American community, according to the last census, is one of the more affluent population sub-groups, with high education levels and internet usage. Marketing to this demographic requires a deep understanding of the characterstics and nuances of the community. Enter Tribe Desi!
Tribe Desi and its partners provide a way to showcase pertinent products and services to this community through print, broadcast, electronic and social media.
The Tribe Desi Group, a division of Yuvis! Communications, has been providing pertinent information to the South Asian American community, which includes people with roots in India, Pakistan, Bangladesh, Sri Lanka and Nepal (also called ”desi”), for over eight years. In addition to a very active blog, over 19,000 active subscribers get an email newsletter twice a month.
We would be happy to work on a campaign plan across print, electronic, broadcast and social media based on your budget – please contact us with your requirements.
